Market Size
A Massive Addressable Market
TAM$150B–250B+
Total Addressable Market — Global fitness & health
SAM$5B–15B
Serviceable Addressable Market — India digital fitness
SOM$100M–500M
Serviceable Obtainable Market — Near-term opportunity
820M
Smartphone users in India
0.8–2%
Current gym penetration
67%
Never use memberships
50%
Quit gyms within 6 months
Business Model
Multiple Revenue Streams
Subscription
₹99/month · ₹999/year
Corporate Wellness
₹60 per employee/month
Marketplace Commission
15–22% per transaction
Merchandise & Products
Fitness gear & token redemption
Unit Economics
₹16,800
LTV
₹650
CAC
47 Days
Payback Period
41%
Gross Margin
118%
NRR
Product Roadmap
Built & What's Next
Available
- Android App
- AI Trainer
- Gym Partnerships
In Progress
- iOS App
- Brand Partnerships
- Influencer Marketing
Coming Soon
- Community App
- Advanced Gamification
- Team Challenges
- Brand Rewards
Our Vision
Building the Future of Fitness
Making world-class fitness accessible, affordable, intelligent, and personalized for every Indian.
AccessibleAffordableIntelligentPersonalized
Predictive Healthcare Powered by AI
We're building the intelligence layer for India's next billion-dollar health outcome improvement — catching problems before they happen, personalizing interventions before they're needed.